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355.10
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Itamar Simonson and Emanuel Rosen
Requirements: ePUB Reader, 308 KB
Overview: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.
Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Genre: Non-Fiction > Business > Marketing
Download Instructions:
Zippyshare
Mirror:
Solidfiles
Hugefiles
Requirements: ePUB Reader, 308 KB
Overview: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.
Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Genre: Non-Fiction > Business > Marketing
Download Instructions:
Zippyshare
Mirror:
Solidfiles
Hugefiles
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Weelee wrote:OP is temporarily unavailable (Aug 23). A mirror for this release is welcome.
ePub
http://www103.zippyshare.com/v/HvK1UyFa/file.html
https://www.sendspace.com/file/4spsfb
http://mir.cr/FKZTPQ2A
| Post rewarded by libertybelle on Aug 26th, 2017, 7:01 am. |
| 5 WRZ + 3 for Mirrors |
I'm Inactive now. Feel free to make a new request if links get expired.
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Zippyshare works with proxysite.com
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Zippyshare works with proxysite.com