Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics by David Haven Blake
Requirements: PDF Reader 10 MB
Overview: Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate.
Genre: Non-Fiction - Biographies
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https://rapidgator.net/file/51c408ac09edecc78e488a0e9ce3e47a/XbFdzRx2FD.pdf.html
Requirements: PDF Reader 10 MB
Overview: Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate.
Genre: Non-Fiction - Biographies
Download Instructions:
(Closed Filehost) https://ul.to/h04ubgnk
(Closed Filehost) https://uploadrocket.net/dio54pyijvuy/AJH63BGZ05.pdf.html
https://rapidgator.net/file/51c408ac09edecc78e488a0e9ce3e47a/XbFdzRx2FD.pdf.html